Posts about Data & Insight

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1. 
   Benchmarks & surveys

   9 August 2017
   Agency review & pitchingMarketing procurementData & analytics

   Choosing a Digital Asset Management (DAM) System

   WFA

   WFA member survey. For additional details, please log in.

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2. 
   Guides & templates

   8 August 2017
   Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

   European Viewability Measurement Principles

   WFA

   Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

   Read more about "European Viewability Measurement Principles"
3. 
   Videos & webinars

   7 July 2017
   Consumer insight

   Webinar: Keeping the brand tracking love alive

   WFA, Hall&Partners

   Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…

   Read more about "Webinar: Keeping the brand tracking love alive"
4. 
   Benchmarks & surveys

   26 June 2017
   Agency managementAgency review & pitchingData & analyticsData-driven marketing

   Benchmark on recommended Digital Analytics Agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended Digital Analytics Agencies"
5. 
   Videos & webinars

   22 June 2017
   Consumer insight

   Webinar: Turning uncertainty to advantage

   WFA, Flamingo

   Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

   Read more about "Webinar: Turning uncertainty to advantage"
6. 
   Benchmarks & surveys

   14 June 2017
   Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

   Benchmark on Suppliers of research-based copy-testing of digital ads

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
7. 
   Benchmarks & surveys

   7 June 2017
   Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey results: Paying for 3rd party verification

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results: Paying for 3rd party verification"
8. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationData & analyticsData-driven marketing

   Survey on Online Advertising Effectiveness

   WFA, Ebiquity

      WFA member survey. For additional details, please log in.

   Read more about "Survey on Online Advertising Effectiveness"
9. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

   Survey on Media Governance and Guardianship

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
10. 
    Reports & whitepapers

    12 April 2017
    Digital policyData collection & privacy

    A marketer's guide to ePrivacy (2017)

    WFA

    An overview of some of the key elements of the proposed ePrivacy revision.

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11. 
    Reports & whitepapers

    11 April 2017
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

    Read more about "Recommendations to master data & tech (2017)"
12. 
    Benchmarks & surveys

    24 March 2017
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"