Related content
- 
 ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technologySurvey on the Future of Programmatic MediaRead more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in. 
- 
 Digital policyDigital transformationData collection & privacy Digital policyDigital transformationData collection & privacyAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re… 
- 
 Consumer insight Consumer insightCreating a culture of insightsRead more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations. 
- 
 Data collection & privacy Data collection & privacyAnd the buzzword at Festival of Marketing 2017 was…Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of… 
- 
 Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technologyBenchmark on Ad pre-testingRead more about "Benchmark on Ad pre-testing"WFA member benchmark. For additional details, please log in. 
- 
 Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technologySurvey on Global Ad Viewability & Ad Fraud levelsRead more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in. 
- 
 Ad blockingConsumer insight Ad blockingConsumer insightEurope research: Data-driven advertising and Europeans’ internet useRead more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of… 
- 
 ProgrammaticDigital policyData collection & privacy ProgrammaticDigital policyData collection & privacyThe contribution of data to digital advertising (Europe, 2017)Read more about "The contribution of data to digital advertising (Europe, 2017)"This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital… 
- 
 Value of advertisingData & analyticsData-driven marketing Value of advertisingData & analyticsData-driven marketingEurope research: The economic impact of data-driven advertising (2017)Read more about "Europe research: The economic impact of data-driven advertising (2017)"This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital… 
- 
 Agency review & pitchingMarketing procurementData & analytics Agency review & pitchingMarketing procurementData & analyticsExperiential sampling agencies in Great Britain and IrelandRead more about "Experiential sampling agencies in Great Britain and Ireland"WFA member survey. For additional details, please log in. 
- 
 Digital policyMarketing to childrenData collection & privacy Digital policyMarketing to childrenData collection & privacyGDPR Guide for MarketersRead more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of… 
- 
 Digital policyData & analyticsData collection & privacy Digital policyData & analyticsData collection & privacySurvey on privacy and data management - GDPR (2017)Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business. 
