Posts about Data & Insight

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1. 
   News

   17 March 2020
   Marketing effectiveness

   Putting in the effort gives a great Effekt in Norway

   WFA

   ANFO recognises brilliant examples of marketing effectiveness

   Read more about "Putting in the effort gives a great Effekt in Norway"
2. 
   Event reports

   16 March 2020
   Digital policyData collection & privacy

   Data Ethics Board meeting overview (March 2020)

   WFA

   Overview of the Data Ethics Board meeting held on 12 March 2020.

   Read more about "Data Ethics Board meeting overview (March 2020)"
3. 
   Event reports

   11 March 2020
   Digital policyData collection & privacy

   ePrivacy task force Meeting Overview (March 2020, Brussels)

   WFA

   Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

   Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
4. 
   Benchmarks & surveysReports & whitepapers

   10 March 2020
   Audience measurementChannelsMedia transformationMarketing effectiveness

   Mind the Gap - 2020

   Ebiquity
   The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
   Read more about "Mind the Gap - 2020"
5. 
   Event reports

   3 March 2020
   Digital policyData collection & privacy

   Data Ethics Board meeting overview (January 2020, London)

   WFA

   Overview of the Data Ethics Board meeting held on 21 January 2020.

   Read more about "Data Ethics Board meeting overview (January 2020, London)"
6. 
   Event reports

   28 February 2020
   Digital policyData collection & privacy

   ePrivacy task force Meeting Overview (December 2019, Brussels)

   WFA

    Meeting materials for WFA members.

   Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"
7. 
   Videos & webinars

   26 February 2020
   Digital policyMarketing lawData collection & privacy

   Webinar: The future of cookies and digital advertising

   WFA

   This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what…

   Read more about "Webinar: The future of cookies and digital advertising"
8. 
   Event reports

   19 February 2020
   Digital policyFood marketingMarketing lawData collection & privacy

   PAG Meeting Overview (February 2020, Brussels)

   WFA

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in…

   Read more about "PAG Meeting Overview (February 2020, Brussels)"
9. 
   Reports & whitepapers

   18 February 2020
   Integrated marketingOrganisation & structureMarketing effectiveness

   WFA Global Marketing Effectiveness report

   WFA, Ebiquity

   This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

   Read more about "WFA Global Marketing Effectiveness report"
10. 
    Reports & whitepapers

    17 February 2020
    Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
11. 
    Benchmarks & surveys

    12 February 2020
    Marketing technologyMarketing technologyOrganisation & structureMarketing technology

    Benchmark: Customer Data Platforms (CDP)

    WFA

    This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

    Read more about "Benchmark: Customer Data Platforms (CDP)"
12. 
    Event reports

    12 February 2020
    Digital policyData collection & privacy

    DGX meeting overview (February 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.

    Read more about "DGX meeting overview (February 2020)"