Posts about Channels

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1. 
   Benchmarks & surveys

   15 March 2016
   Channels

   Survey results on Global Search Marketing

   WFA, tug

   The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

   Read more about "Survey results on Global Search Marketing"
2. 
   Benchmarks & surveys

   11 March 2016
   Channels

   Survey results on global social media marketing: 2016

   WFA

   WFA survey looking at a number of critical areas relating to social media marketing.

   Read more about "Survey results on global social media marketing: 2016"
3. 
   Reports & whitepapers

   12 November 2015
   ChannelsInfluencersInfluencers

   Building Social Communities

   WFA, STATSIT

   What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

   Read more about "Building Social Communities"
4. 
   Benchmarks & surveys

   18 September 2015
   ChannelsProgrammatic

   Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

   WFA

   A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

   Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
5. 
   Benchmarks & surveys

   10 September 2015
   Channels

   Benchmark on the evolution of magazine readership and media buying

   WFA

   A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

   Read more about "Benchmark on the evolution of magazine readership and media buying"
6. 
   Benchmarks & surveys

   1 September 2015
   Channels

   Survey on Mobile Marketing China: Online to Offline

   WFA, CollabCentral

   The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

   Read more about "Survey on Mobile Marketing China: Online to Offline"
7. 
   Benchmarks & surveys

   16 April 2015
   ChannelsMarketing procurement

   Benchmark on media budget setting

   WFA

   Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

   Read more about "Benchmark on media budget setting"
8. 
   Benchmarks & surveys

   24 March 2015
   ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

   Benchmark on supporting ecommerce with digital marketing

   WFA

   Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

   Read more about "Benchmark on supporting ecommerce with digital marketing"
9. 
   Benchmarks & surveys

   1 March 2015
   ChannelsIntegrated marketing

   Survey Results: Transmedia and multiscreen marketing

   WFA, MillwardBrown

   Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

   Read more about "Survey Results: Transmedia and multiscreen marketing"
10. 
    Guides & templatesReports & whitepapers

    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"