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Benchmark: AI ad creative audit solution providers
WFA benchmark on possible vendors who could provide creative auditing services.
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This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
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ChannelsCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
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ChannelsMarketing operations
Webinar+: Crisis clinic - Managing your media in the Covid epidemic
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
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ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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Audience measurementChannelsMedia transformationMarketing effectiveness
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Brand safetyChannelsBrand safetyInfluencersInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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ChannelsMarketing procurement
Benchmark: Developments in the Russian media market
This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
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ChannelsVR & ARGaming
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…