Posts about Case Studies

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1. 
   21 April 2020

   AB InBev / ‘All love is love’

   Contagious, Contagious I/O

   Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

   Read more about "AB InBev / ‘All love is love’"
2. 
   21 April 2020

   ANZ Bank / ‘Bank in the name of love’

   Contagious, Contagious I/O

   ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

   Read more about "ANZ Bank / ‘Bank in the name of love’"
3. 
   21 April 2020

   Microsoft / ‘We all win’

   Contagious, Contagious I/O

   Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

   Read more about "Microsoft / ‘We all win’"
4. 
   14 May 2018

   Kenzo / My Mutant Brain

   Contagious, Contagious I/O

   Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

   Read more about "Kenzo / My Mutant Brain"
5. 
   14 May 2018

   REI / The Level Playing Field

   Contagious, Contagious I/O

   Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

   Read more about "REI / The Level Playing Field"
6. 
   14 May 2018

   Barbie / Blonde Ambition

   Contagious, Contagious I/O

   How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

   Read more about "Barbie / Blonde Ambition"
7. 
   14 May 2018

   SK-II / Marriage market takeover

   Contagious, Contagious I/O

   Cosmetics brand SK-II creates online film to empower and celebrate single women in China

   Read more about "SK-II / Marriage market takeover"
8. 
   14 May 2018

   Godiva / One for me, none for you

   Contagious, Contagious I/O

   Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…

   Read more about "Godiva / One for me, none for you"
9. 
   14 May 2018

   Semcon / Re-search

   Contagious, Contagious I/O

   Browser extension Semcon combats gender stereotypes in online search results

   Read more about "Semcon / Re-search"
10. 
    14 May 2018

    Lululemon / Modern menswear

    Contagious, Contagious I/O

    Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

    Read more about "Lululemon / Modern menswear"
11. 
    14 May 2018

    Ariel / Dads #sharetheload

    Contagious, Contagious I/O

    How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

    Read more about "Ariel / Dads #sharetheload"
12. 
    14 May 2018

    Axe / Scent of a man

    Contagious, Contagious I/O

    How Axe reinvented itself in order to appeal to the modern man

    Read more about "Axe / Scent of a man"