Posts about Case Studies

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15 July 2021

Creativity

Innovation at Cannes

Natasha Chetiyawardana

Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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10 July 2021

Diversity & Inclusion

Case study | Budweiser: Future Official Sponsors of the NWSL

Contagious I/O

Beer brand closes gender pay gap by driving the call to action in sports sponsorship

This article…
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Case studies
5 July 2021

Diversity & Inclusion

Case study | Google: Search Black-owned

Contagious I/O

Search engine introduces feature to help black-owned businesses by making them more searchable

This article was originally…
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29 June 2021

Diversity & Inclusion

BRIM: Black Representation in Marketing

WFA

A new UK cross-industry initiative to improve the representation of Black people in marketing.

Create meaningful change by…
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Case studies
25 June 2021

Diversity & Inclusion

Case study | Warner Music Group: Saylists

Contagious I/O

Record label teams up with Apple Music to offer speech therapy for kids through its songs

This article was originally…
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25 May 2021

Diversity & Inclusion

Case study | Home Centre: A Dad's Job

Contagious I/O

UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads

This article…
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Case studies
12 May 2021

Diversity & Inclusion

Case study | Samsung: Tallk

Contagious I/O

Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This…
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Case studies
14 April 2021

Diversity & Inclusion

Insight & Strategy | Frida Mom: Fourth Trimester

Contagious I/O

How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Case studies
2 March 2021

Diversity & Inclusion

Case study | Brahma: What you see today

Contagious I/O

Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

This article was…
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Case studies
1 March 2021

Diversity & Inclusion

Insight & Strategy | Mattel: Creatable World

Contagious I/O, Contagious

Why a toy maker decided to remodel conventions with a genderless doll range

This article was originally published in…
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Case studies
26 January 2021

Diversity & Inclusion

Insight & Strategy | Doritos: The Best Gift

Contagious I/O

Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

This article was…
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Case studies
20 January 2021

Case study | Aeromexico: Not quite all-American

Contagious I/O

Mexican airline tackles prejudice using DNA testing

This article was originally published in Contagious I/O on 28 January…
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