Posts about CMO Forum

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1. 
   OpinionsVideos & webinars

   6 December 2021

   Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo

   WFA

   Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…

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2. 
   Videos & webinars

   1 December 2021

   Planet Pledge Spotlight: COP26

   WFA

   In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…

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3. 
   Event reports

   16 November 2021
   Marketing operationsOrganisation & structure

   CMO Forum meeting overview (November 2021)

   WFA

   Overview of the CMO Forum held remotely on November 16, 2021.

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4. 
   Opinions

   26 October 2021
   Creativity

   The butterfly effect of global marketing transformation

   Rob Dreblow

   The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

   Read more about "The butterfly effect of global marketing transformation"
5. 
   Event reports

   8 September 2021
   Agency managementCreativityDigital transformationOrganisation & structure

   CMO Forum meeting overview (September 2021)

   WFA

   Overview of the CMO Forum held remotely on September 8, 2021.

   Read more about "CMO Forum meeting overview (September 2021)"
6. 
   Benchmarks & surveysVideos & webinars

   18 June 2021
   Marketing operationsOrganisation & structure

   Spotlight on marketing and sustainability: bridging the gaps around the world

   WFA

   Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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7. 
   Event reports

   7 June 2021
   Agency managementDigital transformationOrganisation & structure

   CMO Forum meeting overview (June 2021)

   WFA

   Overview of the CMO Forum held remotely on June 2, 2021.

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8. 
   Press releases

   21 April 2021
   Brand purposeMarketing operations

   WFA launches Planet Pledge for Marketers

   WFA

   WFA launches framework to help marketers lead on climate change challenge

   New research suggests marketers lag corporate…

   Read more about "WFA launches Planet Pledge for Marketers"
9. 
   Event reports

   10 March 2021
   Agency managementOrganisation & structure

   CMO Forum meeting overview (March 2021)

   WFA

   Overview of the CMO Forum held remotely on March 9, 2021.

   Read more about "CMO Forum meeting overview (March 2021)"
10. 
    Benchmarks & surveys

    11 February 2021
    Brand reputationOrganisation & structure

    Benchmark: Global versus local brand equity

    WFA

    WFA member survey on the topic of balancing global and local brand equity/positioning.

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11. 
    Opinions

    16 December 2020

    WFA Forum Chairs look back on 2020

    WFA

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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12. 
    Opinions

    5 October 2020
    Brand purpose

    What are you looking for in the Global Marketer of the Year 2020?

    WFA

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

    Read more about "What are you looking for in the Global Marketer of the Year 2020?"