Posts about CMO Forum

Related content

1. 
   NewsPress releases

   18 July 2024

   Nominations open for WFA Global Marketer of the Year 2024

   WFA

   WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…

   Read more about "Nominations open for WFA Global Marketer of the Year 2024"
2. 
   Benchmarks & surveys

   5 July 2024
   Organisation & structure

   Benchmark: Global and local brand consistency

   WFA

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Global and local brand consistency"
3. 
   Benchmarks & surveys

   26 February 2024
   Organisation & structure

   Benchmark: Internal brand communications and engagement

   WFA

   WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

   Read more about "Benchmark: Internal brand communications and engagement"
4. 
   Event reports

   13 December 2023
   Marketing effectiveness

   CMO Forum Connect meeting overview (November 2023)

   WFA

   Overview of the CMO Forum held in New York City in November 2023

   Read more about "CMO Forum Connect meeting overview (November 2023)"
5. 
   Event reports

   3 July 2023

   CMO Forum meeting overview (June 2023)

   WFA

   Overview of the CMO Forum held during Cannes Lions in June 2023

   Read more about "CMO Forum meeting overview (June 2023)"
6. 
   Benchmarks & surveys

   21 February 2023
   Agency review & pitching

   Benchmark: Recommended Creative Agencies for Sustainability

   WFA

   This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

   Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
7. 
   News

   15 February 2023
   Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

   Cristina Diezhandino named WFA Global Marketer of the Year 2022

   WFA

   Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

   Read more about "Cristina Diezhandino named WFA Global Marketer of the Year 2022"
8. 
   Event reports

   16 May 2022
   Marketing operationsOrganisation & structure

   CMO Forum meeting overview (April 2022)

   WFA

   Overview of the CMO Forum held remotely on April 6, 2022.

   Read more about "CMO Forum meeting overview (April 2022)"
9. 
   Videos & webinars

   27 January 2022

   Spotlight: Reversing the decline in advertising effectiveness

   WFA

   In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…

   Read more about "Spotlight: Reversing the decline in advertising effectiveness"
10. 
    Videos & webinars

    17 January 2022
    Brand purposeBrand reputation

    Spotlight: Sustainable storytelling - what are you scared of?

    WFA

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

    Read more about "Spotlight: Sustainable storytelling - what are you scared of?"
11. 
    OpinionsVideos & webinars

    6 December 2021

    Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

    WFA

    Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura"
12. 
    OpinionsVideos & webinars

    6 December 2021

    Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

    WFA

    Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…

    Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"