Posts about Brand safety

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  1. Stakeholders including WFA develop voluntary code on disinformation
    News
    27 September 2018
    Brand safetyBrand safety

    Stakeholders including WFA develop voluntary code on disinformation

    WFA

    Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online…

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  2. PAG Meeting Overview (September 2018, Brussels)
    Event reports
    25 September 2018
    Brand safetyDigital policyBrand safetyGender & diversityMarketing lawData collection & privacy

    PAG Meeting Overview (September 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…

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  3. Taking the brand safety agenda forward
    Opinions
    28 June 2018
    Brand safetyBrand safetyData collection & privacy

    Taking the brand safety agenda forward

    WFA

    WFA signs MoU on Online Advertising and Intellectual Property Rights

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  4. PAG Meeting Overview (May 2018, Brussels)
    Event reports
    3 May 2018
    Brand safetyDigital policyBrand safetyGender & diversityMarketing lawData collection & privacy

    PAG Meeting Overview (May 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

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  5. Coalition for Better Ads: Feb 2018 State of play
    Reports & whitepapers
    13 February 2018
    Ad fraud & verificationBrand safetyAd blockingBrand safety

    Coalition for Better Ads: Feb 2018 State of play

    WFA

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

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  6. Global marketers making radical changes to media management
    Press releases
    16 August 2017
    Brand safetyMedia governanceMedia transparencyBrand safety

    Global marketers making radical changes to media management

    WFA

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

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  7. Survey on Social Media & Social Content Management 2017
    Benchmarks & surveys
    7 June 2017
    Brand safetyBrand safetyAgency managementInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

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  8. Survey on Media Governance and Guardianship
    Benchmarks & surveys
    1 June 2017
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  9. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
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