Related content
-
Brand safetyBrand safetyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…
-
Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media Benchmark
Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
-
Brand safetyProgrammaticDigital policyBrand safetyData collection & privacyDGX meeting overview (September 2019)
Read more about "DGX meeting overview (September 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
-
Brand safetyDigital policyBrand safetyPAG Platform Policy Group Meeting Overview (July 2019, Brussels)
Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
-
Brand safetyBrand safetyGlobal Alliance for Responsible Media launches to address digital safety
Read more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
-
Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structurePAG Meeting Overview (May 2019, Brussels)
Read more about "PAG Meeting Overview (May 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
-
Brand safetyBrand safetyMedia measurementBrand purposePutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
-
Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyPutting the Media Charter into action
Read more about "Putting the Media Charter into action"The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
-
Brand safetyBrand safetyMarketing capabilitiesOrganisation & structureDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
-
Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insightDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
-
Brand safetyDigital policyBrand safetyData collection & privacyBrand safety, ePrivacy, AVMSD… WFA members’ policy priorities
Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…
-
Brand safetyDigital policyBrand safetyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (November 2018, Brussels)
Read more about "PAG Meeting Overview (November 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.