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Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Brand safetyBrand safety
Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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Brand safetyBrand safety
Advertisers demand transparency and clarity around platforms’ content policies
Statement by WFA CEO, Stephan Loerke
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Brand safetyDigital policyBrand safety
Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety…
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Brand safetyBrand safety
Brand safety in the COVID-19 era
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…
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Brand safetyBrand safetyValue of advertising
Advertisers under pressure over Coronavirus reaction
Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…
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Ad fraud & verificationAudience measurementBrand safetyBrand safety
Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…
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Brand safetyChannelsBrand safetyInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Brand safetyBrand safety
GARM: Small steps and big leaps in pursuit of online safety
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
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Brand safetyBrand safety
Marketing leaders take action on harmful online content
Global Alliance for Responsible Media launches solutions to improve digital safety
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Brand safetyBrand safety
The GARM Working Charter: Priorities for Uncommon Collaboration
This document is our cross-industry industry alliance’s working charter. It represents our current and shared agreements on…
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Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy
DGX meeting overview (November 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.