Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   31 October 2022
   Marketing capabilities

   Benchmark: Recommended tools for in-house agency operations

   WFA

   WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

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2. 
   Benchmarks & surveys

   27 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Digital production & publishing

   WFA

   This WFA member benchmark examines the category management of digital production & publishing.

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3. 
   Benchmarks & surveys

   25 October 2022
   Agency evaluation & performanceMarketing procurement

   Benchmark: Market Research & Insights – Recommended agency partners

   WFA

   WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

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4. 
   Benchmarks & surveys

   25 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Loyalty & Reward

   WFA

   This WFA member benchmark examined the category management of Loyalty & Reward.

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5. 
   Press releasesBenchmarks & surveysReports & whitepapers

   13 October 2022
   Media governance

   Marketing budgets under heavy scrutiny, WFA and Ebiquity research

   WFA

   Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

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6. 
   Benchmarks & surveys

   11 October 2022
   Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

   WFA Benchmark Results: Measuring Media Dollars & Performance

   WFA

   A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

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7. 
   Benchmarks & surveys

   4 October 2022
   Marketing procurement

   Benchmark: Global Category Management – Adaptation & transcreation

   WFA

   This WFA member benchmark examined the category management of adaptation & transcreation

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8. 
   Benchmarks & surveys

   1 October 2022

   Benchmark: UX agencies and partners

   WFA

   This WFA member benchmark lists recommendations of user experience research agency partners.

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9. 
   Benchmarks & surveys

   23 September 2022
   Marketing procurement

   Benchmark: Global Category Management – POS & displays

   WFA

   This WFA member benchmark examined the category management of POS & displays.

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10. 
    Benchmarks & surveys

    14 September 2022
    Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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11. 
    Benchmarks & surveys

    15 August 2022
    Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

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12. 
    Benchmarks & surveys

    8 August 2022
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    Benchmark: Exploring Innovative Agency Models

    WFA

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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