Related content
-
Agency review & pitching
Benchmark: Recommended Creative Agencies for Sustainability
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
-
Marketing procurement
Benchmark: Global Category Management – Artwork, pre-press & print
This WFA member benchmark examined the category management of artwork, pre-press & print.
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
-
Marketing procurement
Benchmark: Negotiating paid search deals
This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
-
WFA Benchmark Results: Taking a Deeper Dive into Retail Media
Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…
-
Marketing procurement
Benchmark: Global Category Management – Models (for artwork/photography)
This WFA member benchmark examined the category management of models, for photography and/or artwork.
-
Marketing procurement
Benchmark: Global Category Management – Digital Commerce
This WFA member benchmark examined the category management of Digital Commerce
-
Marketing technologyMarketing technologyData-driven marketingMarketing technology
WFA Benchmark: Media Ad Servers in a Constantly changing environment
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
-
Marketing procurement
Benchmark: Supply-chain finance solutions
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
-
Marketing procurement
Benchmark: Supplier Relationship Management (SRM) programs
WFA member benchmark on Supplier Relationship Management (SRM) programs.
-
Marketing procurement
Benchmark: Panel service agency(s) fee increases
WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
-
Marketing capabilities
Benchmark: Job description for capability role
A benchmark on examples of job descriptions for (junior) marketing capability roles.