Posts about Benchmarks & surveys

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  1. Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Press releasesBenchmarks & surveys
    26 April 2023
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

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  2. WFA Survey: A Closer Look at Data Clean Rooms
    Benchmarks & surveys
    21 April 2023
    Data & analyticsData collection & privacyData-driven marketing

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

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  3. Global DEI Census extended until 30 April
    NewsPress releasesBenchmarks & surveys
    13 April 2023
    Diversity & Inclusion

    Global DEI Census extended until 30 April

    WFA

    Marketing professionals can share their workplace experiences until 30 April

    Read more about "Global DEI Census extended until 30 April"
  4. Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
    Benchmarks & surveys
    10 April 2023
    Marketing capabilities

    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

    WFA

    WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

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  5. Benchmark: best practices for negotiations with your CRM agency(s)
    Benchmarks & surveys
    5 April 2023
    Marketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

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  6. DGX Benchmark: Google Analytics
    Benchmarks & surveys
    4 April 2023
    Digital policy

    DGX Benchmark: Google Analytics

    WFA

    WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  7. Benchmark: marketing budget planning software
    Benchmarks & surveys
    31 March 2023
    Marketing procurement

    Benchmark: marketing budget planning software

    WFA

    WFA member benchmark on marketing budget planning software.

    Read more about "Benchmark: marketing budget planning software"
  8. Benchmark: supplier performance management software
    Benchmarks & surveys
    31 March 2023
    Marketing procurement

    Benchmark: supplier performance management software

    WFA

    WFA member benchmark on supplier performance management software.

    Read more about "Benchmark: supplier performance management software"
  9. Benchmark: Direct To Consumers Insights practice
    Benchmarks & surveys
    15 March 2023

    Benchmark: Direct To Consumers Insights practice

    WFA

    This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

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  10. Global marketing industry launches 2023 DEI Census
    NewsPress releasesBenchmarks & surveys
    15 March 2023
    Diversity & Inclusion

    Global marketing industry launches 2023 DEI Census

    WFA

    Marketing professionals to share their workplace experiences by filling in anonymous,…

    Read more about "Global marketing industry launches 2023 DEI Census"
  11. Benchmark: Cascading sustainability commitments to agencies
    Benchmarks & surveys
    24 February 2023
    Agency managementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    WFA

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

    Read more about "Benchmark: Cascading sustainability commitments to agencies"
  12. DGX benchmark on WFA members’ data ethics policies
    Benchmarks & surveys
    21 February 2023
    Digital policy

    DGX benchmark on WFA members’ data ethics policies

    WFA

    Benchmark on data ethics policies

    Read more about "DGX benchmark on WFA members’ data ethics policies"