Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   24 August 2015
   Agency managementMarketing operationsOrganisation & structure

   Benchmark on media agency on-boarding - key considerations and pitfalls

   WFA

   A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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2. 
   Benchmarks & surveys

   20 August 2015
   Agency managementAgency review & pitchingMarketing procurement

   Recommended global PR agencies

   WFA

   Benchmark on recommended global PR agencies.

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3. 
   Benchmarks & surveys

   5 August 2015
   Ad fraud & verificationAudience measurementData-driven marketing

   Survey on digital attribution modelling

   WFA

   Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

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4. 
   Benchmarks & surveys

   29 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on recommended digital agencies in Japan

   WFA

   WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

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5. 
   Benchmarks & surveys

   27 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on App Developers in Asia

   WFA

   WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

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6. 
   Benchmarks & surveys

   15 July 2015
   Integrated marketingOrganisation & structure

   Benchmark on C-suite roles and responsibilities

   WFA

   This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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7. 
   Benchmarks & surveys

   15 July 2015
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on Recommended digital agencies in South Korea

   WFA

   WFA benchmark on recommended digital agencies in South Korea.

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8. 
   Benchmarks & surveys

   30 June 2015
   Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

   Benchmark on Pitch fees in South Africa

   WFA

   Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

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9. 
   Benchmarks & surveys

   9 June 2015
   Agency evaluation & performanceAgency review & pitchingIntegrated marketing

   Benchmark on recommended global content agencies

   WFA

   WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

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10. 
    Benchmarks & surveys

    1 June 2015
    Marketing procurementOrganisation & structure

    Survey on Global Marketing Category Management

    WFA

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

    Read more about "Survey on Global Marketing Category Management"
11. 
    Benchmarks & surveys

    1 June 2015
    Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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12. 
    Benchmarks & surveys

    1 June 2015
    Agency remuneration & contractsMarketing procurement

    Benchmark on media agency rate

    WFA

    Benchmarked media agency rates by role for Germany, UK and US.

    Read more about "Benchmark on media agency rate"