Related content
-
Agency managementAgency review & pitchingIntegrated marketingBenchmark on Recommended search agencies in LATAM
Read more about "Benchmark on Recommended search agencies in LATAM"WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
-
Benchmark on Competitive Media Spend Monitoring
Read more about "Benchmark on Competitive Media Spend Monitoring" -
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on digital agency management
Read more about "Survey on digital agency management"Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
-
Agency managementAgency review & pitchingMarketing procurementBenchmark on brand strategy providers
Read more about "Benchmark on brand strategy providers"WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
-
ChannelsProgrammaticBenchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
-
Agency evaluation & performanceAgency rostersMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
-
ChannelsBenchmark on the evolution of magazine readership and media buying
Read more about "Benchmark on the evolution of magazine readership and media buying"A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
-
ChannelsSurvey on Mobile Marketing China: Online to Offline
Read more about "Survey on Mobile Marketing China: Online to Offline"The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
-
Digital transformationData & analyticsData-driven marketingSurvey on data driven marketing (DDM)
Read more about "Survey on data driven marketing (DDM)"This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
-
Organisation & structureMarketing in LATAM survey results
Read more about "Marketing in LATAM survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
-
Agency managementAgency review & pitchingMarketing procurementBenchmark on Recommended digital agencies in Philippines
Read more about "Benchmark on Recommended digital agencies in Philippines"WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
-
Organisation & structureData & analyticsBenchmark on digital insight and innovation generation
Read more about "Benchmark on digital insight and innovation generation"A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…