Related content
-
Agency evaluation & performanceMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
-
Agency managementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
-
Organisation & structureBenchmark on digital marketing training methods
Read more about "Benchmark on digital marketing training methods"WFA benchmark conducted for a member looking for digital marketing training methods.
-
Agency review & pitchingMarketing procurementBenchmark on Decentralised Media Agency Recommendations
Read more about "Benchmark on Decentralised Media Agency Recommendations"WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
-
Marketing procurementSurvey results on Sponsorship investment 2015
Read more about "Survey results on Sponsorship investment 2015"WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…
-
Digital policyDigital Governance Exchange: Priorities for 2016
Read more about "Digital Governance Exchange: Priorities for 2016"WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
-
Integrated marketingBenchmark on Creative Agencies and the Multichannel Challenge
Read more about "Benchmark on Creative Agencies and the Multichannel Challenge" -
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on Media Procurement Excellence
Read more about "Survey on Media Procurement Excellence"Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
-
Agency managementSurvey results on Global Partnerships
Read more about "Survey results on Global Partnerships" -
Agency remuneration & contractsAgency review & pitchingMarketing procurementBenchmark on Recommended agency fee negotiators in Asia
Read more about "Benchmark on Recommended agency fee negotiators in Asia"WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
-
Ad fraud & verificationSurvey on Global Ad Fraud
Read more about "Survey on Global Ad Fraud"This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
-
Agency managementAgency remuneration & contractsMarketing procurementBenchmark on Media rebates & agency remuneration China
Read more about "Benchmark on Media rebates & agency remuneration China"A benchmark examining average media rebate levels and agency remuneration levels among clients in China.