Posts about Audience measurement

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  1. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmarks & surveys
    24 March 2017
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

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  2. Benchmark on Average video view figures
    Benchmarks & surveys
    6 June 2016
    Audience measurement

    Benchmark on Average video view figures

    WFA

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

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  3. Survey results on Managing ad testing
    Benchmarks & surveys
    19 May 2016
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    WFA

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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  4. Survey on digital attribution modelling
    Benchmarks & surveys
    5 August 2015
    Ad fraud & verificationAudience measurementData-driven marketing

    Survey on digital attribution modelling

    WFA

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
  5. Survey on ROMI - Your approach & measurement
    Benchmarks & surveys
    25 March 2015
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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  6. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
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