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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Audience measurementMedia governanceMedia transparency
Media Forum Meeting Overview (29th September 2021)
Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Audience measurementMedia measurement
Canadian association appoints lead for cross-media measurement initiative
ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement
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Audience measurementChannelsProgrammatic
Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
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Audience measurementMedia measurement
Canada unveils cross-media measurement committee
P&G Canada’s Judi Hoffman to chair ACA’s new working group
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Audience measurementMedia governance
Global advertisers unveil a collaborative new approach to cross-media measurement
UK and US to lead implementation following international peer review
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Audience measurementMedia measurement
GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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Audience measurementMedia measurement
Swedish ad industry join forces to develop standards for media buying
Swedish advertisers join agencies and media owners for cross-media measurement initiative
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Ad fraud & verificationAudience measurementBrand safetyBrand safety
Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…
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Audience measurementChannelsIntegrated marketingMarketing effectiveness
Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
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Audience measurementChannelsMedia transformationMarketing effectiveness
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology
Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.