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Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure
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Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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Survey on how members source and manage the public relations category.
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Benchmark on recommended consultancies for brand architecture development
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Benchmark on Recommended Agencies for Social Media Audit in China
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
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Agency managementDigital transformationData-driven marketing
Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Agency management
Benchmark on Innovative brand tracking suppliers
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Agency management
Survey on Managing global agency rosters
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Agency managementMarketing procurementData & analytics
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency managementMarketing procurement
Benchmark an Introduction to sourcing Ad Production
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
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Agency managementIntegrated marketing
Survey results on Marketing in ASEAN
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
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Agency managementMarketing procurement
Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
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Agency managementMarketing procurement
Survey results on Best practice in media agency contract management
A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…