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Agency managementAgency remuneration & contracts
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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Agency managementIntegrated marketing
Agency Management Forum Overview (September 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.
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Agency managementCreativityDigital transformationOrganisation & structure
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
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InfluencersCreativityInfluencersGaming
Accelerated sponsorship
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
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Agency managementAgency rostersMarketing capabilities
WFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Read more about "WFA creates three new groups to address key marketer priorities"
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Marketing lawInfluencersInfluencers
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets.
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Diversity & InclusionAgency rosters
US ad industry sees significant growth in supplier diversity
New ANA report highlights growing importance of hiring diverse suppliers among marketers
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Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Agency rostersMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Marketing procurement
Spotlight: Diversity & Inclusion in the Production Landscape
An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Agency managementMarketing capabilities
Benchmark: Boutique Creative Agencies in China
Member benchmark on Boutique Creative Agencies in China
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Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.