Posts about Ad fraud & verification

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1. 
   Videos & webinars

   20 June 2016
   Ad fraud & verification

   Webinar: Ad fraud guidance for media investors

   WFA

   In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…

   Read more about "Webinar: Ad fraud guidance for media investors"
2. 
   Benchmarks & surveys

   8 June 2016
   Ad fraud & verificationMarketing procurement

   Study results on Verification partners & viewability

   WFA

   The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

   Read more about "Study results on Verification partners & viewability"
3. 
   Guides & templates

   3 June 2016
   Ad fraud & verificationProgrammaticAd blockingData & analytics

   Compendium of ad fraud knowledge for media investors

   WFA, Botlab.io

    The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

   Read more about "Compendium of ad fraud knowledge for media investors"
4. 
   Benchmarks & surveysReports & whitepapers

   1 November 2015
   Ad fraud & verification

   Survey on Global Ad Fraud

   WFA, Botlab.io, Ebiquity

   This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

   Read more about "Survey on Global Ad Fraud"
5. 
   Benchmarks & surveys

   5 August 2015
   Ad fraud & verificationAudience measurementData-driven marketing

   Survey on digital attribution modelling

   WFA

   Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

   Read more about "Survey on digital attribution modelling"
6. 
   Benchmarks & surveys

   25 March 2015
   Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey on ROMI - Your approach & measurement

   WFA

   Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

   Read more about "Survey on ROMI - Your approach & measurement"
7. 
   Benchmarks & surveys

   13 March 2015
   Ad fraud & verificationDigital transformation

   Survey on digital media auditing

   WFA

   Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

   Read more about "Survey on digital media auditing"
8. 
   Guides & templatesReports & whitepapers

   9 January 2008
   Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

   WFA Media Charter (2008)

   WFA

   This charter has been developed by the Media Committee of the WFA.

   Its aim is to state the advertisers’ principles and…
   Read more about "WFA Media Charter (2008)"