Posts about Ad fraud & verification

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1. 
   Event reports

   25 January 2019
   Ad fraud & verificationMedia governanceProgrammaticMedia transformation

   Media Forum Meeting Overview (November 2018, New York)

   WFA

   Overview of the Media Forum held on November 7th, 2019 in New York.

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2. 
   NewsPress releases

   28 November 2018
   Ad fraud & verification

   WFA statement on the '3ve' ad fraud schemes takedown

   WFA

   WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…

   Read more about "WFA statement on the '3ve' ad fraud schemes takedown"
3. 
   Guides & templates

   21 June 2018
   Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

   Global Media Charter

   WFA

   The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

   Read more about "Global Media Charter"
4. 
   Benchmarks & surveysReports & whitepapers

   28 March 2018
   Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

   Global viewability benchmarks 2017

   WFA

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

   Read more about "Global viewability benchmarks 2017"
5. 
   Event reports

   14 March 2018
   Ad fraud & verificationMedia transparencyProgrammatic

   Media Forum Meeting Overview (March 2018, Shanghai)

   WFA

    Overview of the Media Forum held in March 2018 in Shanghai.

   Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
6. 
   Reports & whitepapers

   13 February 2018
   Ad fraud & verificationBrand safetyAd blockingBrand safety

   Coalition for Better Ads: Feb 2018 State of play

   WFA

   The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

   To view this…

   Read more about "Coalition for Better Ads: Feb 2018 State of play"
7. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

   Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
8. 
   Videos & webinars

   4 October 2017
   Ad fraud & verificationProgrammatic

   Webinar: Reducing fraud in programmatic with ads.txt

   WFA, IAB

   Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

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9. 
   Guides & templates

   8 August 2017
   Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

   European Viewability Measurement Principles

   WFA

   Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

   Read more about "European Viewability Measurement Principles"
10. 
    Benchmarks & surveys

    7 June 2017
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
11. 
    Benchmarks & surveys

    1 June 2017
    Ad fraud & verificationData & analyticsData-driven marketing

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
12. 
    Benchmarks & surveys

    1 June 2017
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"