WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
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A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
BBC focuses on online behavioural advertising to children
Date: 31/01/2011
The BBC is running a video on its website looking at online behavioural advertising (OBA) targeted at children: http://news.bbc.co.uk/2/hi/programmes/click_online/9379674.stm
It refers to a WSJ study arguing that children are disproportionately targeted by OBA compared with the general population, and features Philippe Juvin MEP calling for a ban on OBA directed at children. The video also mentions Media Smart in passing.
For more information on WFA's work regarding OBA please contact Malte Lohan [email protected]
