WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
eMarketer: Mobile phone payments will total nearly $1 trillion by 2014 (28/02/2011)
A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
Billetts: "Luddites v Emperors: Questions to ask before investing in digital"
Date: 30/11/2010
Don't invest in digital just because it's fashionable. In the latest issue of Response from Billetts, Andrew Challier outlines the questions all brands should ask before investing in new media.
WFA members can login to download the full .pdf below.
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WFA has partnered with Ebiquity to deliver members insights on media & marketing communications. If you are interested in learning more about how Ebiquity can help you and your team, please contact Robert Dreblow.
Documents:
Billetts - Luddites v Emperors.pdf
