WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
eMarketer: Mobile phone payments will total nearly $1 trillion by 2014 (28/02/2011)
A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
ISBA publishes guidelines on Integrated Marketing Communications
Date: 29/10/2010
ISBA has produced a new guidance note for marketers on Integrated Marketing Communications (IMC). The guide is designed to provide information for marketers on the options that are developing in the marketplace so that more informed decisions can be made regarding their own approach to organising IMC campaigns.
For many marketers, the conversation about integration has moved on from ‘whether' to ‘how'. The debate is about the effectiveness of competing models and approaches to delivering integrated communication programmes.
ISBA's guide, co-drafted by Alison Wright (Strategy Director at Engine) looks at why integration has come to the top of the agenda again, the ways in which IMC can drive marketing efficiency and effectiveness, and sets out s 6-step process for developing IMC campaigns.
WFA members can get in touch directly with Debbie Morrison [email protected] (ISBA Director of Consultancy) for more information on how to purchase a copy of the guide.
