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WFA holds APAC Media & Marketing network meetings in Singapore
Date: 07/10/2010
On 6th October WFA brought together regional marketers and media specialists from its APAC Media and Marketing Network in Singapore.
The meeting was chaired by Unilever's VP Media, Asia AMET, Rahul Welde and brought together over 20 WFA members to discuss and share case-studies on a variety of key themes.
Highlights from the event included presentations from Johnson & Johnson, Unilever and Sara Lee on a number of issues covering transparency within the regional media marketplace, understanding return on marketing investment, and managing internal & external media resources.
"These members-only sessions are designed to provide marketers with the chance to share their experiences, learn how to streamline their process and structures and benchmark their practices against those of their peers. It's an ideal way for marketers to learn," says Welde. "Critically, this network will also act as a force for change in the regional media and marketing industry."
The APAC Media & Marketing Network was launched in 2009 with the following objectives:
1. To enable more effective and efficient marketing communications in Asia-Pacific.
2. To share experiences and insights in order to advance the practice of marketing communications.
3. To drive common understanding and actions related to advertising and media industry issues.
The APAC network is open to all members of the WFA in the region and will seek to act as a regional voice for marketers to tackle critical media and marketing related issues in order to improve industry practice. For more information about the network or about how you can become a member, please contact Robert Dreblow at [email protected]
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This event was followed on the 7th October by the first meeting of WFA's APAC Marketing Sourcing network. This group brought together regional marketing purchasing and procurement experts from with the broader global sourcing network.
Subjects covered included an exploration of what works and what doesn't when using value based compensation models, how to develop global & local collaborative sourcing techniques and how members drive effectiveness and efficiency within media and marketing spend.
For more information on the APAC Marketing Sourcing network please contact Steve Lightfoot [email protected]
