WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
eMarketer: Mobile phone payments will total nearly $1 trillion by 2014 (28/02/2011)
A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
Billetts: "10 tips for buying media better"
Date: 29/10/2010
This extract from the latest issue of Response looks at 10 tips for buying media better: Procurement is becoming an increasingly important albeit much criticised part of the process of buying media agency services. Ebiquity COO Nick Manning identifies 10 ways to improve purchasing practice.
WFA members can login to download the full .pdf below.
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WFA has partnered with Ebiquity to deliver members insights on media & marketing communications. If you are interested in learning more about how Ebiquity can help you and your team, please contact Robert Dreblow.
Documents:
Response - Buying media better.pdf
