WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
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ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
New WFA/EASA research on website compliance with advertising codes of conduct
Date: 09/09/2010
WFA and the European Advertising Standards Alliance (EASA) have today released the results of a pilot exercise to monitor the compliance of company-owned brand websites to self-regulatory codes of conduct.
Self-regulatory organisations (SROs) from Austria, Greece, Hungary, Italy, Netherlands, Poland, Sweden and the UK monitored a selection of brand and promotional websites from the project sponsors: Coca Cola, Ferrero, Kraft, Kellogg's, McDonald's, Mars, Nestlé, PepsiCo and Unilever. The process was overseen by an independent reviewer.
The voluntary initiative had the following main objectives:
- To strengthen the enforcement of self-regulatory standards for food and beverage marketing communications on digital media across the EU;
- To drive EU-wide consistency amongst national SROs when assessing compliance online and making adjudications;
- To encourage corrective action from companies in breach of the codes through feedback of company-specific results.
The top level results show that 87% of websites reviewed were compliant with the codes, 11% are potentially problematic and 1% were found to be in breach of the codes.
For more information and to obtain a copy of the results summary, please contact Will Gilroy at [email protected]
