OFCOM publishes final evaluation of UK food ad restrictions (29/07/2010)
EU Health Commissioner says ban on advertising food to children "not needed" (29/07/2010)
WFA holds Latin America regional meetings in Mexico (27/07/2010)
WFA survey examines practice of charging agencies a fee to pitch (26/07/2010)
Digital ad spend resumes rapid growth (21/07/2010)
Digital ad spend resumes rapid growth
Date: 21/07/2010
The economy suffered around the world in 2009, but the online advertising market showed its resistance to the recession. While total media spending dropped, online ad spending increased by 2% to $55.2 billion.
eMarketer forecasts that 2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion. Growth will continue at rates of over 10% each year through 2014.
By 2014, eMarketer estimates online spending will leap to $96.8 billion worldwide, growing at an 11.9 percent compound annual rate, despite the slow, uneven and fragile global economic recovery. Meanwhile, the Internet's share of total media ad spending worldwide will jump from just under 12 percent in 2009 to 17.2 percent in 2014.
North America and Western Europe accounted for nearly three-quarters of the world's online ad spending in 2009, but those mature online ad markets will post slower growth rates than developing areas in Asia-Pacific, Eastern Europe and Latin America.
In terms of dollars, however, the more developed regions will still increase by many billions because of their large established bases and still largely untapped potential of the internet.
Source: eMarketer
WFA's Digital Network brings together global interactive marketers from within WFA's membership and regularly discusses issues such as social media and mobile advertising in its meetings. For more information on this please contact Robert Dreblow: [email protected]
