RECMA releases study on agency competitiveness in pitches (01/06/2010)
UK Competition Commission rules on ITV's ad sales (31/05/2010)
Search engines criticised by EU over storing IP addresses (27/05/2010)
WFA releases media auditing guidelines (26/05/2010)
WHO adopts global strategy on alcohol (25/05/2010)
RECMA releases study on agency competitiveness in pitches
Date: 01/06/2010
RECMA (Research Company evaluating the Media Agency Industry), the Paris based research company, has announced the release of the Compitches 2009-2007 rankings. The study is based on the evaluation of the agencies' competitiveness and success in new business acquisitions.
Agencies are ranked with grades from C to A+, by country then at a regional and finally global level. This research compiles over 2000 account moves from 297 media agencies in 26 countries which accounts for 90% of global ad spending. A comparison over the three previous years provides a mid-term view. Additional to the 14 network rankings, RECMA ranks the six groups of networks in 2009 and over the three years.
WFA Members can login above to download an extract of the report below. For more information please contact Robert Dreblow [email protected]
Documents:
RECMA-Methodology.pdf
