WFA responds to opinion on online behavioural advertising (28/06/2010)
RECMA releases study on agency competitiveness in pitches (01/06/2010)
UK Competition Commission rules on ITV's ad sales (31/05/2010)
Search engines criticised by EU over storing IP addresses (27/05/2010)
WFA releases media auditing guidelines (26/05/2010)
FTC seeks to update online privacy protection laws for children
Date: 23/03/2010
The US Federal Trade Commission has launched a consultation on the decade-old Children's Online Privacy Protection Act (COPPA) Rule, in an effort to assess whether "Changes to Technology Warrant Changes to Agency Rule".
COPPA imposes requirements on operators of web sites or online services that are aimed at children under 13 years of age, or that knowingly collect personal information from children under 13. Among other things, the Rule requires that online operators notify parents and get their permission before collecting, using, or disclosing personal information from children.
A review in 2005, requested by Congress, resulted in no changes.
"However, the Commission believes that changes to the online environment over the past five years, including children's increasing use of mobile technology to access the Internet, warrant reexamining the Rule.
"Should online operators be able to contact specific individuals using information collected from children online? Should parents have the right to review or delete personal information collected from their children? Can mobile geo-location data be collected from children?"
The 90-day comment period will end on June 30, 2010.
The FTC will hold a public roundtable on the COPPA Rule review on Wednesday, June 2, 2010, at the FTC Conference Center, in Washington, DC.
http://www.ftc.gov/opa/2010/03/coppa.shtm
WFA insight:
A number of significant developments have recently taken place in relation to food marketing to children in US. WFA members can log in above to download the brief overview below. For further information please contact Will Gilroy: [email protected]
Documents:
USFoodAdDevelopmentsMarch2010.pdf
