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Mexican industry commits to changing food advertising to children
Date: 12/03/2010
On 10 February 2010, 14 leading food and beverage advertisers in Mexico co-signed a pledge to voluntarily commit to change their food and beverage advertising to children. The full text is available to download below (in Spanish).
Signatories include: Barcel, Grupo Bimbo, Coca-Cola, Ferrero de Mexico, General Mills, Grupo Gamesa, Kraft Foods de Mexico, Kellogg Company de Mexico, McDonald's Mexico, Mars Mexico, Pepsi, Nestle Mexico S.A de C.V, Sabritas.
Each company commits to the following minimum criteria:
- No advertising of products to children under 12 years on TV, print and internet, except for products which fulfill specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines.
- No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.
The Mexican Pledge Participants will do their best to promote physical activity and to supply consumers with meaningful and easy to read information on their products helping them to make informed choices. Each company will publish further information detailing their individual policies.
The initiative was spearheaded by the Mexican industry with full support from WFA. This industry commitment is part of a raft of self-regulatory initiatives taken by advertisers across the globe. For further coverage of similar initiatives click here.
For more information please contact Will Gilroy [email protected]
Documents:
Mexican_Pledge_(Spanish).pdf
