WFA responds to opinion on online behavioural advertising (28/06/2010)
RECMA releases study on agency competitiveness in pitches (01/06/2010)
UK Competition Commission rules on ITV's ad sales (31/05/2010)
Search engines criticised by EU over storing IP addresses (27/05/2010)
WFA releases media auditing guidelines (26/05/2010)
WFA publishes 2009 Annual Report
Date: 01/04/2010
As part of the Global Advertiser Week in Turkey, WFA has published its 2009 Annual Report which reviews its activities over the past 12 months.
The report looks at WFA's main work streams and showcases some of the initiatives that have taken center stage during 2009. The 36 page document features a summary of WFA Working Group activities undertaken on behalf of members, as well as a review of the major global media trends, as well as a region-by-region analysis on advertising spend in conjunction with economic data.
In his foreward, Bernhard Glock (Media Leadership Company, formerly P&G) reflects on his four year tenure as WFA President, focusing on the work the organization has put into broadening its global network, increasing its industry leadership on marketing and advocacy issues, and developing its membership services offering.
Read the full report online, or download your copy below (4mb .pdf).
Hard copies are currently being shipped to WFA members. If you have questions or would like to receive a copy please contact Karine Lesuisse: [email protected]
Documents:
WFA Annual Report 2009.pdf
