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WFA raises concerns about draft Spanish TV ad law with European Commission
Date: 07/12/2009
WFA has written to EU Commissioner Viviane Reding, in charge of Media and the Information Society, to voice its concern about a draft Spanish law implementing the EU Audiovisual Media Services Directive (AVMS).
The draft law would allow up to 24 minutes of audiovisual commercial communications per hour in Spain, twice the limit set by the AVMS Directive. This is because it establishes a specific category of audiovisual commercial communications - so-called "telepromotions" (telepromoción) - which is not part of the definition of TV advertising messages, and is not subject to the maximum 12 minutes of TV advertising per hour required by EU law. Instead, Article 14 of the draft Spanish law creates a second, additional limit of 12 minutes per hour that only applies to "telepromotions".
WFA and its Spanish association, AEA, are concerned that the draft law is in breach of the AVMS Directive and would lead to excessive advertising clutter for TV viewers in Spain.
The letter can be downloaded below.
For more information please contact Malte Lohan [email protected]
Documents:
Commissioner-Reding.pdf
