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Portuguese industry commits to changing food advertising to children
Date: 05/11/2009
On 5 November 2009, 23 leading food and beverage advertisers in Portugal co-signed a pledge to voluntarily commit to change their food and beverage advertising to children. The full text is available to download below (in Portuguese).
Signatories include: Cerealis, Coca-Cola, Danone, Ernesto Morgado, Ferraz&Ferreira, Ferrero, Gelpeixe, Iglo, Carnes Nobre, Kellogg, Kraft Foods, Mars, Mineraqua, Modelo, Continente, Nestlé, Orangina Schweppes, Panpor/Neopanpor, Parmalat, PepsiCo Matutano, Pescanova, Queijo Saloio, Sociedade Central de Cervejas e Bebidas, Sovena, Sumol+Compal, Unicer, Unilever Jerónimo Martins.
Each company commits to the following minimum criteria:
- No advertising of products to children under 12 years on TV, print and internet, except for products which fulfill specific nutrition criteria based on accepted scientific evidence and/or applicable national and international dietary guidelines.
- No communication related to products in primary schools, except where specifically requested by, or agreed with, the school administration for educational purposes.
The Portuguese Pledge Participants will do their best to promote physical activity and to supply consumers with meaningful and easy to read information on their products helping them to make informed choices. Each company will publish further information detailing their individual policies.
The initiative was spearheaded by the Portuguese Association of Advertisers (APAN) with full support from WFA. This industry commitment is part of a raft of self-regulatory initiatives taken by advertisers across the globe. For further coverage of similar initiatives click here.
For more information please contact Will Gilroy [email protected]
Documents:
Compromisso de acção empresas.pdf
