WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
eMarketer: Mobile phone payments will total nearly $1 trillion by 2014 (28/02/2011)
A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
Contagious: "Status update - Tracking brands use of social networks"
Date: 30/10/2009
As Twitter becomes more popular, brands are beginning to use the micro-blogging service in highly innovative ways. At the same time, Facebook, now the world's most popular social network, is establishing itself as a bona fide medium, proving highly effective for those advertisers who understand how to create meaningful conversations with the right audience.
This article by Contagious Magazine looks at some success stories of major global brands leveraging social networks and the impact this is having on their touchpoints with consumers.
WFA members can login to download the full .pdf below.
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WFA has partnered with Contagious to deliver members with insights on the digital world. Contagious is an intelligence resource for the global marketing community focusing on non-traditional media, unconventional brand communication ideas and emerging technologies.
If you are interested in learning more about how Contagious can help you and your team, please contact Robert Dreblow.
Documents:
StatusUpdate.pdf
