US Federal Trade Commission to host forum on food marketing to children

Date: 06/10/2009

The Federal Trade Commission will host a public forum titled "Sizing Up Food Marketing and Childhood Obesity," to discuss issues related to food marketing to children. The event will be held as the FTC is preparing "to collect information from food and beverage companies and quick-service restaurants on promotional activities, nutrition information, and expenditures for products marketed to children and adolescents".

The forum, aimed at industry representatives, federal regulators, consumer groups, scientific researchers, and legal scholars, will be held on 15 December 2009 in Washington DC. It will address the food and entertainment industries' progress toward self-regulation and implementation of the recommendations in the FTC's 2008 report, "Marketing Foods to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation."

The forum's panellists will also discuss "current research on the impact of food advertising on children, and the statutory and constitutional issues surrounding governmental regulation of food marketing".

In addition, the Interagency Working Group on Food Marketed to Children, comprised of representatives from the FTC, U.S. Food and Drug Administration, Centers for Disease Control and Prevention, and U.S. Department of Agriculture, will report on "the status of recommended nutritional standards for foods marketed to children."

More information on the event can be found here: http://www.ftc.gov/opa/2009/09/foodmarket.shtm.

Source: Advertising Education Forum


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