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Marco van Veen becomes first Chairman of the WFA Digital Network
Date: 10/09/2009
Marco van Veen, Heineken International, was today announced the first Chairman of the WFA Digital Network, a peer to peer group of interactive marketers from the WFA membership, which represents multi-national companies and national advertiser associations. The Digital Network was launched in January 2008 and has since helped improve members' efficiency and effectiveness in relation to digital through best practice exchange and benchmarking. It also takes an industry leadership role, for example by sharing ‘what advertisers want from online audience measurement'.
Marco joined Heineken International as Manager of their Web & Innovation Centre in 2006, having worked in the online industry for ten years. Previously he was one of the founders of BP's Dutch loyalty scheme, "Freebees". Marco is now responsible for Heineken's strategy, development and roll out of all global online programs including Heineken.com, UEFA Champions, Music and Rugby sponsorships. Marco's concept for personalized Heineken bottles won the Heineken International Innovation Award in 2007 and was successfully launched in the Netherlands in 2009. Marco is married and has 3 children.
The Digital Network's objective is to build members' capability in digital as a marketing discipline. This is achieved through a peer to peer network of interactive marketing experts sharing innovations, experience and learning. The group's agenda, written by its' members, includes topics such as strategies for internal resource and structure, improving digital accountability, social networks, search marketing and mobile marketing. Members include: A-B InBev, BP, Cadbury, Diageo, Heineken, L'Oréal, Johnson &Johnson, Mars, McDonald's, Nokia, Orange FTG, Nestlé, Philips, Procter & Gamble, UDA (France) and OWM (Germany).
The next meeting of this group will take place on 28th October in London.
For more information, contact Robert Dreblow [email protected]
