Integrated marketing top of mind for US marketers (08/04/2008)
UK: Online adspend set to overtake TV in 2009 (08/04/2008)
ZenithOptimedia predicts global credit concerns will affect US/EU adspend (31/03/2008)
Comment & analysis: Corporate consistency key in new era of increased public scrutiny (31/03/2008)
"Alternative" media spend to surge in 2008 (29/03/2008)
ESOMAR WM3 - Worldwide Multi Media Measurement 2008
Date: 31/01/2008
Budapest, 1-4 June 2008
The global media landscape is rapidly changing. New technologies and digital media are having a profound impact on the way people are entertained, interact, stay informed and communicate.
In this complex multi media environment, advertisers wrestle to make a significant connection with people across different touchpoints; researchers are looking for synergy between established techniques and new experiments; media players are hoping to forge seamless business partnerships with advertisers.
WM3 2008 - Worldwide Multi Media Measurement - builds on ESOMAR's experience in bringing the world of audience measurement together and continues to spearhead the global industry agenda for consumer centric measurement of cross media consumption.
While news of holistic approaches will take centre stage, recognition will also be given to advanced and cutting edge solutions in traditional and new media measurement.
If you, or a colleague, are interested in attending, please contact Rob Dreblow, [email protected]