WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
eMarketer: Mobile phone payments will total nearly $1 trillion by 2014 (28/02/2011)
A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
WFA members take centre stage at Festival of Media
Date: 30/04/2009
The Festival of Media took place in Valencia for the first time and delivered a busy schedule of speakers, as well as the inaugural Festival of Media Awards. The two day event saw presentations on the main stage from WFA members including:
- Bernhard Glock, VP, Global Media & Communication, P&G and WFA President. Bernhard described his focus on the ‘6 Cs' as a means to respond to the downturn: Consumers (talk to them), Confidence (build trust), Competition (embrace it), Collaboration (take advantage of it), Consolidation (take advantage of it) and Children (think about the future and sustainable development). Within his presentation, he stressed the increased need for demonstration of marketing ROI and referred to the WFA's Blueprint for Consumer-Centric Holistic measurement as a means to achieve this.
- Maarten L. Albarda, Director, Media & Communication Innovation, The Coca-Cola Company provided insights into how TCCC's approach to integrated marketing communications (originally started in 1963!) enables them to deliver effective integrated marketing solutions: Despite any budget challenges being faced. Key principles of their connection planning approach include (1) being consumer-centric and media neutral (2) plan for what you want the consumer to feel, and do (3) focus on content, context and contact and (4) consistently review and revise your approach.
The Festival of Media also featured 10 Thought Leader Sessions, in-depth debates covering topics:
- Xavier Hesse, Global Senior Media Sourcing Director, Cadbury took part in a panel session focusing on marketing effectiveness and media efficiency, hosted by Billets.
- Sital Banerjee, Global Media Director, Philips and Annette Brugger, Senior Manager Global Marketing Communications, Beiersdorf featured in an interesting panel looking into media value in a recession, hosted by Accenture.
Other presentations of note included:
The opening address by Fernando Rodes Vila, CEO of Havas, who spoke about the rapid changes in the economic environment, as well as the big sustainability issues facing the planet. The theme of ‘change' was continued by a line-up including: Saul Berman, Global & Americas Strategy & Change Practice Leader, IBM Global Business Services and Gian Fulgoni, Co-Founder, comScore.
Chris Ahearn, President, Thomson Reuters explained how his organization has managed to buck the trend and deliver record profits in a declining category. Chris' main messages were to innovate, innovate, innovate. And when it comes to content: Create, use, measure, use and repeat. He also proposed a future in which the media/brand relationship is turned on its head: Where brand owners provide the media platforms and the (current) media simply provide to content to populate those platforms.
For more information on the event please contact Robert Dreblow at [email protected]
