WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
eMarketer: Mobile phone payments will total nearly $1 trillion by 2014 (28/02/2011)
A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
Contagious: Web/Mobile "Apps" - the new land-grab
Date: 30/04/2009
Just like ideas that people love to share, web and mobile applications can be highly effective social objects - driving advocacy and conversation about brands.
With app-friendly platforms such as Facebook, iGoogle, MyYahoo, Netvibes and Pageflakes being widely used, web applications or widgets now have the potential for broader distribution. And with Apple's app store being followed by similar offerings from Google's Android, Blackberry, Microsoft, Nokia and Palm, mobile distribution is made easier too.
This article by Contagious Magazine looks at the examples from global brands that are leading in this new market place and the factors that have made them successful.
WFA members can login to download the full .pdf below.
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WFA has partnered with Contagious to deliver members with insights on the digital world. Contagious is an intelligence resource for the global marketing community focusing on non-traditional media, unconventional brand communication ideas and emerging technologies.
If you are interested in learning more about how Contagious can help you and your team, please contact Robert Dreblow.
Documents:
Apps.pdf
