WFA participates in EU Commission roundtable on Interest Based Advertising (11/03/2011)
eMarketer: Mobile phone payments will total nearly $1 trillion by 2014 (28/02/2011)
A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011 (28/02/2011)
ISBA announces Annual Conference 2011 Agenda (27/02/2011)
ISBA publishes a new Social Media Guide (27/02/2011)
Global mobile music revenues top US$9 billion
Date: 27/02/2009
In 2008, the global mobile music segment generated more than $9 billion in revenues, including revenues from ringtones, ringback tones, full-track downloads and music streaming services, according to a survey of telecom industry professionals worldwide conducted by Informa Telecoms & Media.
In Q3 2008, the IBM Institute for Business Value found that social networking and accessing music were the two most popular online and mobile activities of Internet users worldwide.
Mobile music providers are feeling pressure to incorporate popular social networking functions-the ability to connect and chat with friends, along with creating, editing and "publishing" content-to make their services more user-friendly.
Mobile music services in the US that have incorporated a few social features include buzzd, phling!, MOKO and Shazam.
For more information, visit eMarketer.
WFA's Digital Network, comprising Global/ Regional Interactive Marketing Directors from within our membership regularly exchange insights on harnessing the value of new digital platforms. For more information, please contact Robert Dreblow: [email protected]
