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WFA highlights industry commitment to responsible marketing communications at APAN seminar
Date: 29/01/2009
On 29th January WFA presented at a seminar hosted by the Portuguese National Advertiser Associations (APAN) on responsible food marketing communications.
The industry event was held in Lisbon and was attended by marketers, media owners and governmental representatives. WFA's intervention (as part of a panel with Jose Hasse Ferreira, MEP) focused on communicating the background to the debate around food advertising, important global regulatory developments and voluntary industry initiatives, and highlighting the learnings for local industry and APAN members.
The presentation is available to download below for WFA members. For more information please contact Will Gilroy: [email protected] or visit the Responsible Advertising and Children Programme website.
Documents:
APAN_290109.pdf