WFA Comment & Analysis: How the internet accelerates marketers regulatory challenges (30/11/2010)
AANA leads industry work on online behavioural advertising (30/11/2010)
EU Commission probes allegations of antitrust violations by Google (30/11/2010)
APPINA appoints new Board members (11/11/2010)
ISBA publishes guidelines on Integrated Marketing Communications (29/10/2010)
US ad industry to develop online privacy guidelines
Date: 13/01/2009
Four leading marketing and advertising industry associations today announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy concerns and to increase consumers' trust and confidence in how online information is gathered and used.
This cross-industry self-regulatory initiative represents the first time the entire marketing-media ecosystem has come together to develop practices in interactive advertising. The associations are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort.
The joint industry task force plans to engage with policymakers, a broad cross section of business, consumers, and other important stakeholders as it addresses the important public policy issues that have been raised regarding online behavioral advertising. The group is currently discussing the areas for self-regulation set forth in the Federal Trade Commission's proposed self-regulatory principles issued in December 2007, including education and transparency, consumer notification and choice, data security, and self-regulatory enforcement. The associations look forward to working with the FTC as it continues to review its privacy principles.
The members of these associations, along with other participants of the group, together represent thousands of advertisers, agencies, marketers, publishers, media companies, ad networks, and other service providers, including the major participants in the online advertising marketplace. The initiative will seek to address concerns about the use of online consumer data for behavioral advertising purposes while preserving the innovative and robust advertising that supports the vast array of free online content.
"Behavioral marketing provides enormous benefits to consumers, but it is our responsibility as marketers to ensure the Web-surfing public's privacy interests remain protected. Strong and comprehensive self-regulation strikes a balance that both protects the public interest and allows marketers to provide relevant advertising, which is particularly critical during this period of economic downturn," said Bob Liodice, President and CEO of the ANA.
Download the full press release below.
Documents:
Privacy Guidelines Press Release 1-13-09.pdf
