WFA Comment & Analysis: How the internet accelerates marketers regulatory challenges (30/11/2010)
AANA leads industry work on online behavioural advertising (30/11/2010)
EU Commission probes allegations of antitrust violations by Google (30/11/2010)
APPINA appoints new Board members (11/11/2010)
ISBA publishes guidelines on Integrated Marketing Communications (29/10/2010)
WFA presents global audit of holistic measurement initiatives at WARC Media Resarch event
Date: 30/01/2009
At the recent WARC Media Research Conference in London Robert Dreblow (WFA) and Johan Landmark (Anheuser-Busch InBev) presented the results of a global audit of existing consumer-centric, holistic measurement initiatives. The audit, the first of its kind, was designed to provide an overview of global progress in this area.
The results have fed into a microsite (www.wfablueprint.org), designed to help encourage new initiatives get started around the world.
The beta site re-states what advertisers want from audience measurement as outlined in the WFA's Blueprint for Consumer-Centric Measurement. It will support advertisers' goals with case studies from existing projects and ‘starter packs' developed for markets looking to launch their own initiatives.
Johan Landmark stressed the importance of research for advertisers, focusing on the need for advertisers to regain trust, to get ready for global communication and to be prepared to change.
WFA members can download the presentations below.
For more information please contact Robert Dreblow ([email protected])
Documents:
RD_WARCMedia_29_1_09.pdf
ABInBev_WARCMedia_29_1_09.pdf
