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Survey shows internet users embracing Web 2.0
Date: 16/07/2008
Nearly a quarter of the world's population (some 1.4 billion people) - will use the internet on a regular basis in 2008 - and that number is expected to surpass 1.9 billion, or 30% of the world's population, in 2012, according to IDC's Digital Marketplace Model and Forecast.
While the PC is the dominant means of gaining access to the internet, IDC expects the number of mobile devices accessing the internet will surpass the number of online PCs by 2012:
- Users will access the internet through more than 1.5 billion devices worldwide in 2008, including PCs, mobile phones, and online videogame consoles.
- By 2012, the number of devices accessing the internet will double to more than 3 billion, half of which will be mobile devices.
Though Web 1.0 activities like searching, shopping, and sending email will remain popular, Web 2.0 activities, such as watching user-generated videos, posting blogs, and participating in social networks, are quickly capturing the attention and time online of more and more internet users, IDC said.
Among other highlights of IDC's Digital Marketplace Model and Forecast:
1. China passed the United States in 2007 to become the country with the largest number of internet users. China's online population is forecast to grow from 275 million users in 2008 to 375 million users in 2012.
2. Nearly half of all internet users will make online purchases in 2008. By 2012, there will be more than 1 billion online buyers worldwide making business to consumer (B2C) transactions worth $1.2 trillion. Business to business (B2B) eCommerce will be ten times larger, totaling $12.4 trillion worldwide in 2012.
3. Worldwide spending on internet advertising will total $65.2 billion in 2008, which is nearly 10% of all ad spending across all media. This share is expected to reach 13.6% by 2011 as internet ad spending grows to $106.6 billion worldwide.
4. Roughly 40% of all internet users worldwide currently have mobile internet access. The number of mobile internet users will reach 546 million in 2008, nearly twice as many as in 2006, and is forecast to surpass 1.5 billion worldwide in 2012.
Source: www.marketingcharts.com
WFA Comment: The WFA understands the importance of online within consumers' daily lives and its influence on purchase decisions. That is why we have a bespoke working group called the WFA Digital Network specifically for interactive marketers. The next meeting will take place on 1st October. Additionally digital will be the focus for our next Media Committee taking place at P&G in Rome on 25th September. For more information contact Robert Dreblow: [email protected]
