External event: Marketing Matters - Schedule
All That Matters is back with three tracks LIVE in Singapore and online around the world.
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Schedule of External event: Marketing Matters
| On Wednesday 24 November: | |
| 3:00 - 3:10 | Hello from Asia - Singapore Matters! |
| 3:10 - 3:20 | President's Perspective: Quantum Marketing and What Matters moving into 2022 |
| 3:20 - 3:50 | Marketing Matters: Brands Leading Change |
| 4:00 - 4:15 | Keeping Programmatic in Fighting Shape |
| 4:15 - 4:40 | Global Marketer of the Year: Meet the Nominees - Pratik Thakar |
| 4:50 - 5:05 | Marketing in the Metaverse |
| 5:05 - 5:25 | Video Matters |
| 5:25 - 5:45 | Creators Matter |
| 7:00 - 7:20 | Getting the Skinny on China |
| 7:20 - 7:45 | Global Marketer of the Year: Meet the Nominees - Rupen Desai |
| 8:00 - 8:20 | Data Matters |
| 8:20 - 8:40 | Emerging as a ‘Client-of-Choice’ in the Post-Pandemic New Norm |
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From 3:00 to 3:10
Hello from Asia - Singapore Matters!
Lynette Pang, Assistant Chief Executive, Singapore Tourism Board, kicks off the day and looks at how, as businesses and markets are opening up all around the world, the power of marketing to celebrate culture and connect people is more important than ever
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From 3:10 to 3:20
President's Perspective: Quantum Marketing and What Matters moving into 2022
WFA President Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, speaks to the principles of Quantum Marketing and what Matters to him moving into 2022 -
From 3:20 to 3:50
Marketing Matters: Brands Leading Change
WFA Global CEO Stephan Loerke and WFA Asia VP, David Porter, Global VP - Media, Unilever, sit down for a discussion around the wider ESG issues facing the marketing industry today, the role that Brands can play when it comes to impacting positive change and the empathy required to make a difference with communities and consumers in Asia. -
From 4:00 to 4:15
Keeping Programmatic in Fighting Shape
Tony Marlow, Global CMO, Integral Ad Science shares highlights from a recent IAS study that looks at the challenges that Brands face when it comes to Media Quality as well as the agency-client tensions that can sometimes get in the way of business and brand goals. -
From 4:15 to 4:40
Global Marketer of the Year: Meet the Nominees - Pratik Thakar
WFA CEO Stephan Loerke sits down with Global Marketer of the Year nominee Pratik Thakar, Head of Global Creative Strategy and Content, Coca-Cola at The Coca-Cola Company to find out a little more about the man behind the marketing magic - his journey so far, what makes him tick and what drives him to keep pushing the envelope when it comes to creativity and innovation for one of the biggest brands in the world. -
From 4:50 to 5:05
Marketing in the Metaverse
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers. In this session, we will look at what brands are already doing in the Metaverse, how they are succeeding, and what trends are driving their expanded engagement in this space. -
From 5:05 to 5:25
Video Matters
Stephan Jenn, APAC Director, Tubular Labs takes a deep dive into the role of Video in driving brand engagement and offers advertisers some science to the art of assessing, identifying and engaging with key opinion leaders in the space. -
From 5:25 to 5:45
Creators Matter
VidCon's in town! Two of the region's leading influencers will be joining us at Marketing Matters to talk brands, fans and plans! -
From 7:00 to 7:20
Getting the Skinny on China
How do you make sense of a market that is unbelievably dynamic, tremendously fast-paced and extremely complex? One very insightful point at a time, that’s what! We speak with Mark Tanner, founder and Managing Director of China Skinny for his thoughts on what sets China apart and how Brands can thrive in the most competitive marketplace in the world. -
From 7:20 to 7:45
Global Marketer of the Year: Meet the Nominees - Rupen Desai
WFA CEO Stephan Loerke sits down with Global Marketer of the Year nominee and "accidental marketer" Rupen Desai, Global CMO, Dole Food Company, to find out a little more about the person behind the purpose, what gets him out of bed every morning, what keeps him up at night and above all, what matters to him when it comes to marketing. -
From 8:00 to 8:20
Data Matters
With an increasing emphasis on customer centricity in a privacy-first world, perhaps what we need isn’t more data, but better data, captured at the most meaningful points of the journey, to deliver the insights we need. On that note, should cookies really count all that much in these mobile-first markets? -
From 8:20 to 8:40
Emerging as a ‘Client-of-Choice’ in the Post-Pandemic New Norm
As more and more markets move slowly but surely into a post-pandemic new normal, what does the client-agency relationship of the future look like?Our panel talks to how the past two years have impacted and affected the advertising business and the knock- on effect of what this means for client-agency partnerships. And, with agencies taking a more selective approach to business, we’ll look at why more than ever, it really matters to be a ‘Client-of-Choice’
