The CDO Forum brings together over 600 digital marketing leaders from WFA’s member companies and is the only global network for senior, client-side digital marketing specialists. More info on the group here.

The meeting was organized back to back with dmexco and featured:

• a panel ‘interrogation’ of the major media platforms (building on some of the perspectives established in the Media Charter);
• a working-session designed to surface best practices for working with adtech partners;
• an examination of how brands are better leveraging data and content for improved outcomes.

In the past the CDO Forum has been attended by several of our members, including AB Inbev, adidas, Arla Foods, Booking.com, Coty, Danone, Ferrero, Huawei, IKEA, Intel, Johnson & Johnson, LEGO, L’Oréal, Mattel, Mazda, Nissan, Pernod Ricard, Philips, RBS, TomTom and Volvo.